How to Become More Memorable: Marketing Lessons from Event Planners and Artists

Have you ever left a concert before it was done because you were bored stiff? Have you ever attended a conference but wished you had stayed home? Every social media marketer wants to create a loyal raving audience that loves the brand and gladly does business with them. But often we become part of the noise. It's time to fix that but we need to look outside the marketing world for inspiration.

In this session, Phil Mershon, director of events for Social Media Marketing World and an accomplished jazz saxophonist, will guide you through some practical lessons learned from artists and event planners in how they create loyal fan-bases and truly memorable moments. You'll leave with tools and techniques that can help you create the change your audience seeks.